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An empirical investigation of the role of involvement with a gendered product
Author(s) -
Gainer Brenda
Publication year - 1993
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220100403
Subject(s) - psychology , the arts , attendance , identity (music) , construct (python library) , path analysis (statistics) , product (mathematics) , social psychology , affect (linguistics) , sample (material) , empirical research , developmental psychology , aesthetics , epistemology , communication , political science , visual arts , art , philosophy , statistics , chemistry , geometry , mathematics , chromatography , computer science , law , programming language
This article examines the role of involvement as an intermediate step between sex or feminine gender identity, and the frequency of arts attendance. A series of hypotheses concerning the significance of the relationships among the above constructs was developed, and data were collected from a sample of arts‐goers with which to estimate a path model. The results of the analysis showed that sex and feminine gender identity do not affect attendance directly, but rather indirectly through the involvement construct. Moreover, while feminine gender identity has a direct effect on involvement with the arts, sex affects involvement indirectly as a result of childhood experience. © 1993 John Wiley & Sons, Inc.