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The role of affect in consumers' temporal judgments
Author(s) -
Hornik Jacob
Publication year - 1993
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220100306
Subject(s) - psychology , mood , affect (linguistics) , perception , social psychology , orientation (vector space) , foundation (evidence) , subject (documents) , cognitive psychology , communication , geometry , mathematics , archaeology , neuroscience , library science , computer science , history
The role of time and mood as consumer behavior constructs has seen increasing independent attention over the past several years. Two studies on the impact of transient affective states on consumers' temporal judgments are reported. In accordance with the research hypotheses, both studies demonstrated strong mood effects on subject's time perception and orientation. The findings were validated across two different mood‐inducing manipulations and supported the general theoretical foundation of the mediating roles of affective states on consumers' temporal judgments. © 1993 John Wiley & Sons, Inc.