Premium
Family decision‐making theory: An overview and assessment
Author(s) -
Lackman Conway,
Lanasa John M.
Publication year - 1993
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220100203
Subject(s) - psychology , population , state (computer science) , social psychology , sociology , computer science , demography , algorithm
Because the majority of the American population presently lives within family structures, this area is one of vital concern to marketers. The purpose of this article is to review the present state of research in family decision making and to provide suggestions for future research. © 1993 John Wiley & Sons, Inc.