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The effects of time pressure and information load on decision quality
Author(s) -
Hahn Minhi,
Lawson Robert,
Lee Young Gyu
Publication year - 1992
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220090503
Subject(s) - information overload , psychology , quality (philosophy) , function (biology) , decision quality , task (project management) , information quality , social psychology , cognitive psychology , computer science , information system , knowledge management , economics , management , epistemology , political science , world wide web , team effectiveness , evolutionary biology , biology , law , philosophy
Abstract This study attempts to identify conditions under which consumer information overload occurs. A theory which states that information overload will occur when the time‐related task demands exceed the capacity of the system is suggested and tested. An experiment is reported in which an inverted U‐shaped function relating decision quality to information load occurred when time pressure was present, but did not when it was absent.