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The effect of enduring, situational, and response involvement on preference stability in the context of voting behavior
Author(s) -
Burton Scot,
Netemeyer Richard G.
Publication year - 1992
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220090205
Subject(s) - situational ethics , psychology , preference , context (archaeology) , voting , social psychology , stability (learning theory) , voting behavior , cognitive psychology , microeconomics , computer science , economics , political science , politics , machine learning , paleontology , law , biology
Abstract A conceptual model of the relationships between enduring, situational, and response involvement is proposed and tested in the context of decision‐making associated with a political election. Specifically, the model concerns relationships between involvement, knowledge, confidence, and the stability of preference for a specific candidate over time. Empirical support for the proposed model is found, and implications for involvement researchers and political marketers are offered.