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Consumer demographics and reaction to product tampering
Author(s) -
Jackson Gary B.,
Jackson Ralph W.,
Newmiller Clyde E.
Publication year - 1992
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220090106
Subject(s) - demographics , product (mathematics) , phenomenon , psychology , point (geometry) , consumer behaviour , marketing , social psychology , advertising , business , epistemology , sociology , demography , mathematics , philosophy , geometry
Abstract With product tampering becoming a more common phenomenon, the impact on consumer psychology will possibly become a major factor in consumer reaction to packaged products; consumer attitudes, as well as actions may change accordingly. This article reports on a study that examined how different demographic groups reacted to tampering. The results indicate there are some differences in the groups, especially in terms of age and education. The findings seem to point to some underlying factors that may have an effect on consumer reaction to the problem.