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An inductively derived model of the motivation to shop
Author(s) -
Lesser Jack A.,
Kamal Pushp
Publication year - 1991
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220080304
Subject(s) - psychology , variety (cybernetics) , construct (python library) , outcome (game theory) , exploratory research , social psychology , computer science , artificial intelligence , mathematics , sociology , social science , mathematical economics , programming language
The purpose of this article is to inductively determine the relationships which underlie the motivation to shop. Specifically, a variety of exploratory analyses which have been widely used to construct theory are sequentially applied to the relationships of 10 motivational variables. The outcome of the article is the development of a model of shopping motivation which appears to have been derived through a systematic series of inductive assessment analyses.