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Children's use of perceptual cues in product categorization
Author(s) -
John Deborah Roedder,
Sujan Mita
Publication year - 1990
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220070404
Subject(s) - categorization , psychology , perception , viewpoints , product (mathematics) , cue dependent forgetting , cognition , cognitive psychology , developmental psychology , artificial intelligence , computer science , art , geometry , mathematics , neuroscience , visual arts
This study examines how young children use perceptual cues in categorizing products. Specifically, we examine the notion that young children use perceptual cues in a more informed fashion than is generally assumed by traditional viewpoints on cognitive development. Data from the three age groups—four‐ and five‐year‐olds, six‐ and seven‐year‐olds, and adults—confirm that even young children can use perceptual cues in a manner that is diagnostic of product category membership and that this ability increases with age.