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Author(s) -
Bruce Buchanan,
Jeffrey Jeffrey,
S Nevid,
Ronald Ronald,
Jay S. Cohen,
Justin Carey,
Douglas Bray,
Alan Cohen Bear,
Ernest Dichter,
Young Hecker,
Donald Rubicam,
William E. Perreault,
George Serban,
Willis Walker,
John Wiley,
Inc Sons,
D William,
Harper Needham,
Kul Mayen,
David W. Stewart,
L Abelron,
Charles K. Atkin,
Allnn Bnldinger,
Cynthia Webstcr,
U.J. Lewis,
C Winters,
Cynthia Yelvington,
Carnation Cunrpany,
Walter Zultowski,
Imh
Publication year - 1989
Publication title -
psychology and marketing
Language(s) - Uncategorized
Resource type - Reports
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220060301
Subject(s) - citation , advertising , psychology , computer science , world wide web , business

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