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Can advertising influence experience?
Author(s) -
Deighton John,
Schindler Robert M.
Publication year - 1988
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220050202
Subject(s) - psychology , advertising , interpretation (philosophy) , social psychology , business , computer science , programming language
A study is reported in which exposure to advertising has no immediate effect on subjects' beliefs, but subsequently influences the beliefs of those subjects who have had experience with the topic of the advertised claim. The study supports a model of advertising as an influence on the interpretation of experience.