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Contingency contracting with celebrity endorsers
Author(s) -
Cohen Ronald J
Publication year - 1987
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220040302
Subject(s) - contingency , psychology , associate editor , citation , library science , computer science , philosophy , epistemology
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