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Modeling inflation‐induced adaptive behaviors
Author(s) -
Jensen Thomas D.,
Rao C. P.
Publication year - 1987
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220040207
Subject(s) - inflation (cosmology) , consumption (sociology) , adaptive behavior , consumer behaviour , economics , psychology , food consumption , marketing , advertising , social psychology , business , agricultural economics , sociology , social science , physics , theoretical physics
Predicting consumers' responses to inflationary pressures has been a dominant research area in psychology, economics, and marketing. The present study attempts to model consumers' inflation‐induced adaptive behavior using demographic, shopping patterns, and attitudes as predictors. Also, the present study is not limited to purchase behaviors. Rather, inflation‐induced adaptive behaviors are examined for the purchase, preparation, and consumption of necessity goods (food items) involving a relatively low expenditure per purchase but a relatively high annual expenditure.