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Ethnicity, acculturation, and the importance of product attributes
Author(s) -
Faber Ronald J.,
O'Guinn Thomas C.,
McCarty John A.
Publication year - 1987
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220040205
Subject(s) - acculturation , ethnic group , psychology , product (mathematics) , context (archaeology) , social psychology , test (biology) , sociology , mathematics , paleontology , geometry , anthropology , biology
This investigation examined the relationship between subcultural group membership and the importance of various product attributes in purchase decisions. Subcultural group membership was defined on the basis of Hispanic ethnicity and level of assessed acculturation. The results indicate that cost considerations such as price and the availability of credit best distinguish these groups. This is particularly meaningful, given that these results persist even when income level is statistically controlled. The second major purpose of the investigation was to test the appropriateness of the traditional progressive learning model of acculturation within the specific buyer behavioral context of product attribute importance. The findings clearly indicate support for this model.