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Decision‐making patterns among international vacationers: A cross‐cultural perspective
Author(s) -
Moschis George P.,
Bello Daniel C.
Publication year - 1987
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220040108
Subject(s) - perspective (graphical) , sociocultural evolution , sociocultural perspective , style (visual arts) , market segmentation , homogeneous , marketing , psychology , sociology , advertising , social psychology , geography , computer science , business , artificial intelligence , mathematics , anthropology , archaeology , combinatorics
While there is a tendency to define world subcultures in terms of geographic or sociocultural criteria, the present research suggests that life styles may have become more homogeneous across geographic boundaries and could provide alternative ways of defining world subcultures. The study addresses the research question using international travel behavior. The results suggest that life style segmentation could be used to supplement geocultural criteria for defining world subcultures and formulating marketing strategy.