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Publication year - 1986
Publication title -
psychology and marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220030409
Subject(s) - citation , computer science , psychology , information retrieval , world wide web , library science