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Guest editorial. The hispanic subculture: Subcultural complexity and marketing opportunity
Author(s) -
Pitts Robert E.
Publication year - 1986
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220030403
Subject(s) - subculture (biology) , citation , sociology , psychology , library science , computer science , biology , botany
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