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Announcing the first annual psychology & marketing “best” and “worst” television commer cids awards
Publication year - 1986
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220030310
Subject(s) - citation , psychology , advertising , computer science , library science , business