A laingian view of the ‘advantage’ of advertisers over consumers | Zendy

Gilbert Steven J. | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Premium

A laingian view of the ‘advantage’ of advertisers over consumers

Author(s) -

Gilbert Steven J.

Publication year - 1986

Publication title -

psychology and marketing

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.035

H-Index - 116

eISSN - 1520-6793

pISSN - 0742-6046

DOI - 10.1002/mar.4220030106

Subject(s) - perspective (graphical) , order (exchange) , perception , interpersonal communication , advertising , psychology , differential (mechanical device) , business , social psychology , computer science , artificial intelligence , finance , neuroscience , engineering , aerospace engineering

This paper discusses the advantage advertisers may enjoy over consumers in terms of R.D. Laing's Interpersonal Perception Method (Laing, Phillipson & Lee, 1966). It is suggested that the advertiser (A) has an advantage over the consumer (C) to the extent that (1) A operates more efficiently at higher order levels of perspective than does C; (2) A understands C, whereas C misunderstands A; (3) A causes C to feel understood by A; and (4) A realizes that he understands C, whereas C fails to realize that she misunderstands A. The differential orientations and skills of A and C would appear to support these conditions with some frequency.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here

Accelerating Research