Premium
Psychological meaning of products: Identification and marketing applications
Author(s) -
Friedmann Roberto
Publication year - 1986
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220030102
Subject(s) - meaning (existential) , identification (biology) , citation , sociology , psychology , marketing , social psychology , library science , epistemology , computer science , philosophy , business , ecology , biology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom