Premium
Implications for value research: A macro vs. micro perspective
Author(s) -
Reynolds Thomas J.
Publication year - 1985
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220020408
Subject(s) - macro , perspective (graphical) , psychology , value (mathematics) , hierarchy , relation (database) , preference , cognitive psychology , epistemology , social psychology , computer science , artificial intelligence , statistics , data mining , mathematics , philosophy , economics , market economy , programming language
The relation between macro approaches to research on consumer values, such as VALS, and micro approaches, such as the Means‐End Model, is discussed. The relevances of the Means‐End Model, represented by the attribute—consequence—value hierarchy, to judgment tasks of psychological distance and preference evaluation are reviewed. Specifics of the research methods and analysis procedures required to investigate the relative contribution of means‐end theory to explaining the underlying processes of these two judgment tasks are detailed.