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Reply to Arora and Baer's comment on measuring consumer involvement in products
Author(s) -
Traylor Mark B.,
Joseph W. Benoy
Publication year - 1985
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220020208
Subject(s) - citation , state (computer science) , associate editor , psychology , library science , sociology , marketing , advertising , computer science , business , algorithm