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The dialogue that needs to happen
Author(s) -
Plummer Joseph T.
Publication year - 1984
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220010103
Subject(s) - face (sociological concept) , relevance (law) , internship , context (archaeology) , psychology , public relations , complement (music) , marketing , knowledge management , sociology , computer science , business , political science , medical education , social science , medicine , paleontology , biochemistry , chemistry , complementation , gene , law , biology , phenotype
The author proposes that the enormous potential of academic psychology's contribution to marketing and advertising can only be fully realized through a collaboration that allows an understanding of the nature of the issues and tasks to which that psychological knowledge will be applied in a business context. Forums such as this journal, face‐to‐face contacts through visiting professorships, sabbaticals, and internships can complement the role of conferences, symposia, and consultancies as mechanisms for establishing the interface between academics and practitioners that will allow greater awareness of the relevance of academic knowledge to the real‐time, real‐world nature of the human element in marketing.