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Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines
Author(s) -
Tsai WanHsiu Sunny,
Lun Di,
Carcioppolo Nicholas,
Chuan ChingHua
Publication year - 2021
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.21556
Subject(s) - chatbot , embarrassment , psychology , anger , context (archaeology) , agency (philosophy) , affect (linguistics) , influencer marketing , social psychology , social media , applied psychology , communication , world wide web , computer science , marketing , business , marketing management , paleontology , philosophy , epistemology , relationship marketing , biology