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Wildlife trafficking: Focusing on the entire supply chain
Author(s) -
Nataraajan Arthi Shri
Publication year - 2020
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.21431
Subject(s) - wildlife , process (computing) , supply chain , focus (optics) , business , wildlife trade , public relations , criminology , marketing , political science , sociology , computer science , ecology , biology , physics , optics , operating system
Fueled by her first‐hand experiences with caring for wildlife, and the realization that efforts at fighting crimes against wildlife have hitherto been focused mainly on the supply side of wildlife trafficking, the author makes a case for a renewed focus on both the supply and the demand sides as well as the intervening link between them that facilitates such trafficking. After an engaging introduction, she discusses each of the above three parts in detail and concludes that a strategy involving the same intense focus on each of the three parts is sorely needed to eradicate crimes against wildlife. In the process, she argues that the adoption of the “carrot” approach would be far superior to the “stick” approach in achieving long‐term success, and offers specific tactics pertaining to each of the three parts as actionable recommendations.