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Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk
Author(s) -
Zarantonello Lia
Publication year - 2020
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.21402
Subject(s) - negativity effect , citation , psychology , library science , sociology , social psychology , computer science