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The sharing economy: Psychological mechanisms that affect collaborative consumption
Author(s) -
Viglia Giampaolo
Publication year - 2020
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.21358
Subject(s) - consumer behaviour , feeling , sharing economy , context (archaeology) , consumption (sociology) , framing (construction) , affect (linguistics) , marketing , psychology , social psychology , sociology , social science , political science , business , engineering , history , law , archaeology , structural engineering , communication
The “sharing economy” has been characterized as a technologically enabled ecosystem that is disrupting traditional markets. Due to the growing interest of practitioners and researchers in understanding the psychological drivers of the phenomenon, a special issue of Psychology and Marketing was commissioned. More than 80 manuscripts were submitted and reviewed for this special issue, and 11 were accepted for publication in it. As it happened, three of the 11 accepted papers that were completed and ready for the typesetter early on were actually published in earlier issues of this Journal (see Osman et al., 2019, Psychology and Marketing , 36, pp. 1162–1175; Simon & Roederer 2019, Psychology and Marketing , 36, pp. 1082–1097; Stofberg & Bridoux, 2019, Psychology and Marketing , 36, pp. 1176–1195). This editorial introduces the other eight accepted articles and sets them in the context of four themes (consumer feelings, segmentation of the sharing economy, intrusiveness/codestruction, and societal impact) that would seem to provide a convenient context for framing and understanding future developments in this ever‐dynamic ecosystem.