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What we know about anticonsumption: An attempt to nail jelly to the wall
Author(s) -
Makri Katerina,
Schlegelmilch Bodo B.,
Mai Robert,
Dinhof Katharina
Publication year - 2020
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.21319
Subject(s) - clarity , warrant , scope (computer science) , field (mathematics) , set (abstract data type) , psychology , systematic review , engineering ethics , epistemology , data science , public relations , sociology , management science , political science , computer science , business , medline , engineering , law , biochemistry , chemistry , philosophy , mathematics , finance , pure mathematics , programming language
Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and overlapping constructs beleaguer the pertinent literature, preventing research in the field from reaching its full potential. This paper aims to strengthen the foundations for advancing knowledge in this fragmented field by (a) undertaking a thorough systematic review of literature; (b) charting the scope of anticonsumption literature based on network analysis and attempting to delineate overlapping areas; (c) providing an integrated framework of anticonsumption research, including antecedents, moderators, and consequences; and (d) suggesting a set of specific research propositions that will enable the field to move forward. Toward these aims, we analyzed 120 anticonsumption papers revealed in the literature review, identifying a number of important anticonsumption‐related topics that warrant further investigation. Moreover, we suggest a research framework which reveals antecedents, causal sequences, and consequences of anticonsumption. Finally, a research agenda based on this integrated framework indicates promising areas for future research.