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Recognizing consumerism as an “illness of an empty soul”: A catholic morality perspective
Author(s) -
Azevedo António
Publication year - 2020
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.21267
Subject(s) - consumerism , soul , perspective (graphical) , consumption (sociology) , morality , emptiness , encyclical , sociology , psychology , social psychology , environmental ethics , epistemology , theology , philosophy , social science , law , political science , art , visual arts
Catholics personalist authors have been always concerned about consumerism, which is considered a radical dissatisfaction that compulsively tries to fill the emptiness of the inner self. It is a form of idolatry where malls are modern cathedrals. What are the antecedents and consequences of this moral approach, inducing consumers’ engagement in anti‐consumption behaviors? This conceptual paper updates the literature review about this research topic, acknowledging the thoughts written in encyclical letters of three Popes of Catholic Church: John Paul II, Benedict XVI, and Francis. This paper also proposes a new model of ethical decision‐making model that aims to describe the implications of recognizing consumerism as a moral/spiritual issue according to the Catholic Church teaching. This paper provides useful insights into the influence of Catholic teaching on the adoption of anti‐consumption behaviors.