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Accurate case‐outcome modeling in economics, psychology, and marketing
Author(s) -
Woodside Arch G.
Publication year - 2019
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.21255
Subject(s) - outcome (game theory) , exposition (narrative) , psychology , minor (academic) , point (geometry) , duration (music) , epistemology , economics , humanities , mathematical economics , philosophy , art , geometry , literature , mathematics
This article describes why and how to end bad science practices and shallow information‐from‐data reporting by embracing a seemingly minor but quite a radically different research paradigm that includes asymmetric, configurational‐focused case‐outcome theory construction and somewhat precise outcome testing. This radically different paradigm provides accurate point or interval estimates of case‐outcomes. As an illustration of this paradigm, the exposition in this article includes an elaboration based on additional analyses of data in research appearing in a recent issue of this journal.