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Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge‐based firms
Author(s) -
Devece Carlos,
LlopisAlbert Carlos,
PalaciosMarqués Daniel
Publication year - 2017
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.21053
Subject(s) - crowdsourcing , market orientation , business , adaptation (eye) , relevance (law) , knowledge management , orientation (vector space) , marketing , industrial organization , psychology , computer science , law , geometry , mathematics , neuroscience , world wide web , political science
This paper establishes the relationships between market orientation and crowdsourcing in knowledge‐based firms for improving their organizational performance. By understanding the relationships among these variables, firms are in a better position to tackle complex business and innovation problems faster and at a lower cost. Results from the Spanish biotechnology and telecommunications sectors show the relevance of social networks for a better adaptation to rapidly changing markets and increasing competitiveness.