Premium
Differences and Similarities between Impulse Buying and Variety Seeking: A Personality‐based Perspective
Author(s) -
Olsen Svein Ottar,
Tudoran Ana Alina,
Honkanen Pirjo,
Verplanken Bas
Publication year - 2016
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20853
Subject(s) - openness to experience , psychology , neuroticism , personality , big five personality traits , impulse (physics) , purchasing , perspective (graphical) , social psychology , alternative five model of personality , variety (cybernetics) , norwegian , big five personality traits and culture , marketing , statistics , physics , mathematics , quantum mechanics , artificial intelligence , computer science , business , linguistics , philosophy
Although personality is a key determinant of consumer purchasing decision making, the role of personality traits in impulse buying and variety seeking is not conclusive. This research uses a personality perspective to determine the unique associations among impulse buying tendency (IBT), variety seeking tendency (VST), and the Big Five personality traits within one integrated framework. Based on data from a nationally representative sample of 1644 Norwegian adults, the results show that while IBT and VST might be correlated, they differ significantly with respect to two major personality aspects: “neuroticism” and “openness to experience.” Specifically, the present study indicates that neuroticism predicted IBT positively and VST negatively, while openness was a strong predictor of VST and unrelated to IBT.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom