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Online Consumption Communities: An Introduction
Author(s) -
StokburgerSauer Nicola E.,
Wiertz Caroline
Publication year - 2015
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20776
Subject(s) - consumption (sociology) , corporate governance , online community , domain (mathematical analysis) , sociology , public relations , marketing , business , computer science , world wide web , political science , social science , mathematical analysis , mathematics , finance
Online consumption communities play a significant role in the life of many consumers. These communities remove temporal and spacial boundaries, allowing consumers to convene online to connect over a shared consumption interest anytime and from anywhere. The objective of this special issue is to advance our understanding of online consumption communities and stimulate future research in this exciting research domain. Eight papers are included that present cutting‐edge research exploring three issues: (1) governance and conflict management in online consumption communities, (2) implications of community membership for individual and societal well‐being, and (3) drivers of community success under different ownership structures. In this introductory editorial, each of the papers and its contribution is briefly overviewed.