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The Perfect Little Bump: Does the Media Portrayal of Pregnant Celebrities Influence Prenatal Attachment?
Author(s) -
Krisjanous Jayne,
Richard James E.,
Gazley Aaron
Publication year - 2014
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20732
Subject(s) - psychology , attraction , pregnancy , context (archaeology) , structural equation modeling , social psychology , developmental psychology , paleontology , philosophy , linguistics , genetics , biology , statistics , mathematics
This study proposes and tests a theoretical model that analyzes celebrity pregnancy attraction and its ultimate influence over prenatal attachment within pregnant women. In particular, interest in pregnant celebrities and a high concern for physical appearance are examined for their relationship to weight concern and body image, and then leading on to prenatal attachment. The conceptual model presented was tested using structural equation modeling in a sample of 478 pregnant women. All hypotheses proposed were found to be significant. Results suggest that a high pregnant celebrity attraction, in combination with other factors, can lead to a reduced level of prenatal attachment. The study contributes further to knowledge of the influence of celebrities over consumer body image and healthy psychological adaptation in the important context of pregnancy.