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Retail Atmospherics and In‐Store Nonverbal Cues: An Introduction
Author(s) -
Grewal Dhruv,
Roggeveen Anne L.,
Puccinelli Nancy M.,
Spence Charles
Publication year - 2014
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20708
Subject(s) - salient , nonverbal communication , psychology , atmospherics , key (lock) , cognitive psychology , cognitive science , communication , computer science , artificial intelligence , computer security
Customers' in‐store experiences are having a profound impact on their shopping behavior. In this special issue, two key variables are highlighted: the retail environment and role of nonverbal cues. The eight papers in this special issue present numerous cutting edge issues in these two research domains. Each of these papers and some of their salient contributions are briefly overviewed in this introductory editorial. The goal of this special issue (and the articles in it) is to serve as an impetus for additional research.