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Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , by
Author(s) -
Capella Michael L.
Publication year - 2013
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20633
Subject(s) - power (physics) , citation , sociology , management , library science , art history , computer science , history , physics , economics , quantum mechanics
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