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Gadget Loving: A Test of an Integrative Model
Author(s) -
Shoham Aviv,
Pesämaa Ossi
Publication year - 2013
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20602
Subject(s) - gadget , generalizability theory , psychology , novelty , extant taxon , trait , scale (ratio) , test (biology) , construct (python library) , curiosity , social psychology , computer science , developmental psychology , paleontology , physics , algorithm , quantum mechanics , evolutionary biology , biology , programming language
Following the seminal work of Bruner and Kumar (2007) on gadget loving, this paper views gadget loving as the attachment individuals have toward advanced electronic items and how such an attachment relates to actual use (i.e., actual gadgets ownership). It extends existing research in two important ways. First, it provides a retest of the reliability and validity of the gadget‐loving scale in two new countries (Israel and Sweden), thus adding to the generalizability of the scale across cultures. Second, it develops and tests an integrative model that includes gadget loving as a central construct as well as several antecedents and consequences proposed as important topics for future research in the extant literature. The results show that inherent novelty seeking, technological innovativeness, and technical curiosity predict the gadget‐loving trait, which in turn affects technological opinion leadership and gadget ownership. These findings have theoretical and practical implications.