Premium
What Does this Gift Say about Me, You, and Us? The Role of Adolescents’ Gift Giving in Managing their Impressions among their Peers
Author(s) -
Segev Ruthie,
Shoham Aviv,
Ruvio Ayalla
Publication year - 2012
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20561
Subject(s) - gift giving , psychology , similarity (geometry) , impression management , social psychology , impression formation , qualitative research , perception , social perception , sociology , business , computer science , finance , conflict of interest , artificial intelligence , neuroscience , image (mathematics) , social science
This study examines adolescents’ gift giving using a qualitative methodology, based on impression management theory. Gift‐giving motives and the characteristics of the chosen gifts indicated that adolescents use gift giving instrumentally to manage and protect their impressions among their peers. The study extends the literature on adolescents’ gift giving, and provides evidence regarding different types of gifts such as joint, neutral, and twofold gifts. Additionally, some gifts are aimed at strengthening similarity and bind the extended selves of givers and receivers.