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Introduction to the Special Issue: Psychology, Marketing, and Celebrities
Author(s) -
Reeves Robert A.
Publication year - 2012
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20549
Subject(s) - citation , library science , state (computer science) , sociology , psychology , computer science , algorithm