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“It's not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Internal Environmental Locus of Control
Author(s) -
Cleveland Mark,
Kalamas Maria,
Laroche Michel
Publication year - 2012
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20522
Subject(s) - locus of control , psychology , structural equation modeling , confirmatory factor analysis , social psychology , construct (python library) , exploratory factor analysis , environmentalism , control (management) , order (exchange) , political science , management , business , law , developmental psychology , economics , computer science , statistics , psychometrics , mathematics , finance , politics , programming language
The authors report on the development of a novel construct, internal environmental locus of control (INELOC), which captures consumers’ multifaceted attitudes pertaining to personal responsibility towards and ability to affect environmental outcomes. Using data gathered from a sample of consumers, the linkages between INELOC and a wide array of environmental behaviors were investigated. Exploratory and confirmatory factor analyses revealed four first‐order dimensions (“green consumer,” “activism,” “advocate,” and “recycling attitudes”) embedded within a second‐order INELOC factor. Structural equations modeling techniques showed that INELOC was a strong positive predictor of many behaviors. However, the nature of the attitude–behavior relationship varied considerably across behavioral contexts, implying that people do not consistently behave in a proenvironmental manner. © 2012 Wiley Periodicals, Inc.