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Adolescent Motivations for Reality Television Viewing: An Exploratory Study
Author(s) -
Patino Anthony,
Kaltcheva Velitchka D.,
Smith Michael F.
Publication year - 2012
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20510
Subject(s) - exploratory research , appeal , psychology , craft , sample (material) , public policy , advertising , public relations , marketing , social psychology , business , political science , sociology , art , social science , chemistry , chromatography , law , visual arts
With the recent growth of reality television programing and its appeal to adolescent viewers, marketers, advertisers, and public policy experts need to understand what motivations drive adolescents to watch reality programs. By understanding adolescent viewer motivations, professionals will be able to craft effective marketing strategies and develop public policy programs for improving the welfare of adolescents. This research involves an exploratory study that examines adolescents’ motivations for watching reality programs through a content analysis of free‐response data from a national sample of 800 adolescents in the U nited S tates, members of a H arris O nline panel. Theoretical, managerial, and public policy implications of the findings are discussed.