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Groundswell – Winning in a World Transformed by Social Technologies .
Author(s) -
Butler Daniel D.
Publication year - 2012
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20503
Subject(s) - citation , library science , sociology , management , operations research , computer science , engineering , economics
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