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Gen BuY: How Tweens, Teens, and Twenty‐Somethings Are Revolutionizing Retail
Author(s) -
Keel Astrid L.
Publication year - 2011
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20433
Subject(s) - keel , citation , advertising , library science , marketing , psychology , engineering , business , computer science , structural engineering