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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Author(s) -
Sersland Daniel R.
Publication year - 2011
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20422
Subject(s) - citation , library science , psychology , sociology , marketing , computer science , business
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