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The role of touch in marketing: An introduction to the special issue
Author(s) -
JanssonBoyd Cathrine V.
Publication year - 2011
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20388
Subject(s) - psychology , marketing , social psychology , business