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Marketing movies: An introduction to the special issue
Author(s) -
Pritzker Steven R.
Publication year - 2009
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20279
Subject(s) - citation , creativity , identification (biology) , library science , psychology , sociology , computer science , social psychology , botany , biology
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