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The effects of interface design and age on children's information processing of Web sites
Author(s) -
Rose Mei,
Rose Gregory M.,
Blodgett Jeffrey G.
Publication year - 2009
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20259
Subject(s) - recall , entertainment , psychology , the internet , interface (matter) , variety (cybernetics) , world wide web , web site , multimedia , cognitive psychology , computer science , artificial intelligence , art , bubble , maximum bubble pressure method , parallel computing , visual arts
Children increasingly utilize the Internet as a primary medium, a source of consumer information, and an important source of entertainment. This article investigates the influence of Web site design on children's information processing performance. A model is advanced that integrates theories from a variety of disciplines, including developmental psychology, human computer interaction (HCI), and consumer behavior. This study found that age moderates the relationship between Web site design and spatial (search) and learning (recall) performance. Younger children, between the ages of 7 and 9, recalled more content when using a map (as compared to a content list) and when learning cues were employed. Older children, between the ages of 10 and 12, performed equally as well with either a map or a content list, and with or without learning cues. Implications for business, education, and public policy are discussed and guidelines are provided for designing more child‐friendly Web sites. © 2008 Wiley Periodicals, Inc.