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Introduction: New media: Mobile advertising and marketing
Author(s) -
Taylor Charles R.,
Lee DooHee
Publication year - 2008
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20234
Subject(s) - sociology , library science , media studies , advertising , computer science , business
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