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Marketplace and personal space: Investigating the differential effects of attachment style across relationship contexts
Author(s) -
Thomson Matthew,
Johnson Allison R.
Publication year - 2006
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20125
Subject(s) - psychology , style (visual arts) , perception , social psychology , personal space , space (punctuation) , attachment theory , consumption (sociology) , differential effects , aesthetics , linguistics , philosophy , archaeology , neuroscience , history , medicine
An individual's tendencies in purely personal relationships seem to lead to related tendencies in consumer relationships. The following article presents a study that illustrates how individual differences in personal relationship attachment style can be used to predict the likely success of consumer relationships. In addition, it illustrates how the success of consumption versus nonconsumption relationships can be explained by the effect of attachment style on the individual's perception of qualities of the relationship. © 2006 Wiley Periodicals, Inc.