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Exploring the dimensionality of the need for cognition scale
Author(s) -
Lord Kenneth R.,
Putrevu Sanjay
Publication year - 2006
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20108
Subject(s) - psychology , cognition , need for cognition , scale (ratio) , consistency (knowledge bases) , exploratory factor analysis , cognitive psychology , preference , social psychology , psychometrics , developmental psychology , artificial intelligence , statistics , computer science , physics , mathematics , quantum mechanics , neuroscience
Based on evidence presented for the Need for Cognition Scale in its original and abbreviated versions, users of the instrument assume its unidimensionality. In three exploratory studies, maximum‐likelihood factor analysis reveals the presence of multiple dimensions in both forms of the scale. Four dimensions— enjoyment of cognitive stimulation, preference for complexity, commitment of cognitive effort , and desire for understanding —emerged with some consistency across samples and were found to be fairly resistant to changes in the polarity of scale items and to explain differentially consumer response to advertisements. © 2006 Wiley Periodicals, Inc.