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The moderating effect of perceived control on motivation to engage in deliberative processing
Author(s) -
Jewell Robert D.,
Kidwell Blair
Publication year - 2005
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20083
Subject(s) - psychology , control (management) , affect (linguistics) , explanatory power , perceived control , social psychology , cognition , cognitive psychology , communication , philosophy , epistemology , neuroscience , management , economics
Research has demonstrated that perceived control adds explanatory power to the prediction of behavioral intention. This research extends previous findings by demonstrating how different levels of perceived control can affect an individual's motivation to engage cognitive resources for deliberative processing when forming a behavioral intent. The results of three studies support predictions that lower versus higher levels of perceived control result in the formation of behavioral intent based on deliberative rather than nondeliberative processing. © 2005 Wiley Periodicals, Inc.